Jardson - Services

Jardson – The Idea
Jardson was founded in Beijing by Mr Justin Richardson who saw a need for overseas institutions and related organizations to successfully represent and market themselves in the Greater China (including Hong Kong & Taiwan) market. Unbiased by not belonging to any single agent network, yet maintaining relations with all agent networks, the Jardson philosophy of being in front, rather than in the middle, has given it’s partners the simple freedom to achieve their goals in a very political and complex market.

Jardson is the solution for institutions intending to successfully enter the Greater China market, and maintain a long term brand presence.

Services and Benefits available to Jardson Partners

* Market Entry Strategies: Jardson can tailor marketing budgets and strategies to overseas institutions and related organizations to successfully establish a presence in the Greater China market.

* Market Entry Delivery: The Jardson team is made up of highly experienced educational professionals who can successfully market and recruit students into its partners programs. Dedicated staff is available to our partners to be their exclusive representatives.

* Working with Education Recruitment Agents: 80% of all overseas bound students in China seek the services of one of hundreds of education agents spread over 31 provinces. With the largest agent network holding less than 5% of it’s key market, Jardson’s connections with more than 400 registered Chinese agents gives it’s partners unrivaled resources to develop it’s industry links.

* Legally Promoting in Greater China: The Jardson Beijing office is foreign owned, operates to international business standards and is legal compliant to conduct business in China! Our partners enjoy cost effectiveness by utilizing the fully equipped facilities of the Jardson office (located opposite World Trade Centre, Soho complex), and where their legally employed representative staff are based.

*Accountability & Ethical Financial Management: The Jardson Beijing office is subject to independent monthly financial management, including quarterly reviews with annual audit. All Jardson partner expenses on marketing activities and their representatives remuneration are accounted for in a monthly reporting system, including bookkeeping of all original partner receipts. Jardson provides an external monthly, quarterly and annual external audit of marketing funds.

*Joint Venture: The Jardson teams experience and network extends beyond the world of agent recruiters, and into provincial and municipal government, and further through to key institutions across China, that seek transnational cooperation across their programs and faculties.

* Promotional Material Logistics: Jardson is fully equipped to translate, design, print and courier promotional materials globally. Logo emblazed USB's, mouse pads, baseball caps, pens, school bags, ties, uniforms can further be sourced to compliment our partners marketing tools. The use of local resources and the Jardson offices’ geographical location further achieves cost in savings to our partners.

* Chinese Website Design: The Jardson Beijing office has local experts for designing and implementing a Chinese language web site for foreign education providers. Existing websites can be translated into Chinese or designed from scratch. Jardson can help with website design and SEO (search engine optimisation) to make sure your site is always at the top of the popular search engines, including GOOGLE, BING and BAIDU (Chinese language search engine).

* No Conflicts of Interest:  Jardson does not engage new partners and cooperation to the detriment of existing Jardson partners. Jardson screens its potential partners for conflicts of interest between existing partners’ geographical location, market segment and strategic outcomes.

Other Markets
Jardson’s Greater China, Beijing Office is a strategic hub to enter neighboring markets such as North Asia [Japan and Korea], Far East Russia, Mongolia and Central Asia. Jardson extends its experience and industry connections in these areas to provide all the above detailed benefits and services to our partners.

About the Founder.
Mr. Justin Richardson has 12 years experience living and working in China. Justin’s network and experience began in the Australian Government Guangzhou consulate, and for the last 8 years has been engaged in the international education industry, including successfully setting up transnational educational relationships, establishing a student recruitment business, and China GM for one of Australia’s largest private education groups and overseeing China operations with annual budgets exceeding USD6 million.